Area Guide: London

London remains one of the most sought-after property markets in the world. Purchasing a new build home in the capital offers distinct advantages that resonate with modern buyers.

New build properties come with contemporary designs that maximise space and natural light. They feature open plan layouts that suit modern living. Energy efficiency is built into every home with superior insulation and heating systems that reduce bills substantially.

Many developments within London include amenities such as gyms, concierge services and communal gardens. These features enhance your lifestyle without additional property searches. Security is often superior with controlled access and video entry systems.

Warranty protection provides peace of mind. Most new builds come with a 10 year structural warranty. You won't face immediate repair costs that older properties demand. Everything is brand new from the boiler to the kitchen appliances.

Buying off plan allows you to customise finishes and layouts. Developers often offer incentives like Shared Ownership. These schemes help first time buyers access the property ladder in expensive London postcodes.

New builds are chain free which simplifies the buying process. Completion dates are clear and predictable. Modern construction standards mean lower maintenance for years to come.

Major regeneration projects transforming London

London is undergoing unprecedented transformation through ambitious regeneration schemes. These projects are reshaping entire districts and creating new communities.

Old Oak Common

This £26 billion project represents one of the largest regeneration initiatives in the UK. Covering 1,600 acres across Ealing, Southall and Hanwell, it will deliver 25,000 new homes by 2041. The development centres around a major transport hub connecting HS2 and the Elizabeth Line. A new Imperial College campus worth £3 billion will create thousands of jobs and attract global talent.

Greenwich Peninsula

With £8 billion invested, Greenwich Peninsula is Europe's largest regeneration project. Plans include 25,000 new homes and a sustainable riverside community by 2032. The area will feature improved Docklands Light Railway connections and extensive commercial spaces. Cultural venues and green spaces will transform this former industrial zone.

Earls Court

The former exhibition centre site is being reimagined as a mixed use development. Construction begins in late 2026 on this multi-billion pound scheme. Plans include 4,000 homes, 230,000 square metres of workspace and three cultural venues. The project will create a vibrant new district spanning two boroughs.

Thamesmead

Over £1 billion has been invested in Thamesmead, making it London's biggest regeneration project. New transport links will connect residents to central London more efficiently. The development includes new shops, leisure facilities and thousands of jobs. Improvements to parks and waterways will enhance the local environment.

Teviot Estate

Tower Hamlets approved plans for nearly 2,000 new homes in this East London estate regeneration. The project replaces outdated housing with 1,928 modern energy efficient homes. 35% of homes will be affordable. New green spaces, a purpose built mosque and a community centre complete the vision. Construction on the first phase begins in 2026.

The 5 Most Popular Areas to Live in London

1. Richmond

Richmond consistently ranks as one of London's happiest boroughs. The area offers elegant Georgian townhouses and stunning riverside walks.

Richmond Park is the largest urban park in Europe providing 2,500 acres of natural beauty. Outstanding schools attract families seeking quality education. The Telegraph named Richmond Green the best place to live in London for 2026. Transport connections reach central London in under 30 minutes.

2. Camden

Camden combines creativity with excellent connectivity. The famous Camden Market draws millions annually with its alternative fashion and street food. Regent's Canal and Primrose Hill offer green escapes.

Young professionals appreciate the vibrant nightlife and cultural venues. Camden Town station provides direct Northern Line access. The area balances edgy character with residential charm.

3. Hampstead

Hampstead represents luxury North London living. The neighbourhood features centuries old pubs and independent boutiques. Hampstead Heath offers 790 acres of parkland with swimming ponds and panoramic city views.

Property prices reflect the exclusive atmosphere but studios remain comparatively affordable. Excellent schools and a village feel attract affluent families. The area is barely five miles from Oxford Street yet feels worlds apart.

4. Bow

Bow ranked ninth in the Telegraph's best places to live in 2026. This Tower Hamlets neighbourhood blends old-world charm with modern development. Roman Road Market is one of London's oldest street markets.

Three parks, canals and the River Lee provide green spaces. The area offers inner-London convenience without premium prices. Transport links via the DLR and Central Line are excellent.

5. Fulham

Fulham delivers West London sophistication with a neighbourhood vibe. Gastro pubs, independent cafes and Whole Foods cater to residents. The infamous North End Road market brings the community together.

Riverside walks along the Thames provide scenic routes. Founded in 1879, Fulham is London's oldest Premier League football club. Transport connections to central London are swift and frequent.

London's major sports teams

London boasts an unrivalled sporting culture with world-class teams across multiple disciplines.

Premier League Football

London hosts seven Premier League teams for the 2025-26 season. This represents more than one third of England's top division.

• Arsenal - The Gunners play at Emirates Stadium in North London.
• Chelsea - Based at Stamford Bridge in West London.
• Tottenham Hotspur - Spurs compete at their state-of-the-art stadium in North London.
• West Ham United - The Hammers play at London Stadium in East London.
• Crystal Palace - The Eagles compete at Selhurst Park in South London.
• Fulham - Founded in 1879, they play at the historic Craven Cottage on the Thames.
• Brentford - The Bees moved to their modern Brentford Community Stadium in 2020.

The North London Derby between Arsenal and Tottenham ranks among football's most intense rivalries. These clubs are separated by just four miles.

Rugby

London hosts several elite rugby clubs including Saracens, Harlequins and London Irish. Twickenham Stadium serves as the home of English rugby and hosts international matches. The venue holds 82,000 spectators and creates an electric atmosphere.

Cricket

Lord's Cricket Ground in St John's Wood is known as the home of cricket. The Kia Oval in Kennington hosts Surrey County Cricket Club and international test matches. Both venues provide quintessentially English sporting experiences.

5 New build developments on newhomesforsale.co.uk

1. Zone at Oval Village

Zone at Oval Village offers studio, 1, 2 and 3 bedroom apartments in an iconic Zone 1 location.

Prices range from £118,750 to £197,500 for a 25% share through Shared Ownership.

The development provides roof terraces, podium gardens and a 24 hour concierge service. Residents enjoy a dedicated gym and meeting rooms.

The location offers 6 minute access to Bank and 9 minute connections to London Bridge via the Underground. Berkeley Oval Village provides swift connectivity across London with Kennington and Vauxhall nearby. The Thames is just a 12-minute walk away.

2. Holloway Park

Holloway Park represents an exciting regeneration of over 10 acres in Islington.

The development features 1, 2 and 3 bedroom apartments plus 2 bedroom duplexes. Launching in summer 2026 with homes ready in 2027.

Award-winning interior designers have created stylish modern apartments. Amenities include a residents' fitness studio, lounge, bookable dining area and 24 hour concierge.

A 1.4 acre park with WiFi hotspots provides green space. Caledonian Road station is 9 minutes away with one stop to Kings Cross St Pancras. The location connects residents to Camden and King's Cross business hubs within 15 minutes.

3. Higgs Yard

Higgs Yard offers final 3 bedroom apartments priced from £615,000 to £670,000. Located in SE24 near vibrant Brixton and chic Herne Hill.

The homes blend modern elegance with timeless sophistication. Spacious layouts accommodate home gyms, offices or guest rooms. Private balconies enable alfresco entertaining.

A resident roof terrace provides 360 degree London views. The pet-friendly development sits 2 minutes from Loughborough Junction station. Access to central London takes just 9 minutes. Ruskin Park and Brockwell Park offer nearby green spaces.

4. The Edit

The Edit in Southwark features 1 and 2 bedroom apartments from £895,000 to £1,525,000. Only 95 residences create an exclusive boutique atmosphere.

Handpicked interiors feel authentic to London with distinctive character. The concierge team offers insider knowledge of hidden gems and experiences. Residents access a high performance Peloton gym, sauna, ice bath and private terrace.

Swiss made V-ZUG appliances grace all kitchens. Walking distance to Tate Modern, Borough Market and the Thames. Three transport hubs sit within walking distance including Southwark, Blackfriars and Waterloo stations. Landscaping was designed in partnership with Royal Botanic Gardens Kew.

5. Graphite Square

Graphite Square in Vauxhall delivers 1, 2 and 3 bedroom apartments from £535,000 to £2,450,000.

The development blends industrial heritage with contemporary design across a mixed-use scheme. Apartments on floors four to eleven feature 2.7 metre high ceilings and open plan layouts. Winter gardens merge indoor and outdoor living.

Premium Collection and Penthouses offer Thames views including London Eye, Houses of Parliament and The Shard. Penthouse duplexes boast ceilings up to four metres high.

The development includes 24 hour concierge services and private landscaped podium gardens. Ground floor thoroughfares provide 80,000 square feet of commercial space with shops, cafes, bars and restaurants.

Making your move to London

London continues to evolve as one of the world's most dynamic cities. New build homes offer modern living in exciting locations. Major regeneration projects are creating fresh opportunities across the capital.

Whether you choose Zone 1 convenience or suburban space, London has options for every buyer. The combination of excellent transport, world-class amenities and diverse communities makes the capital irresistible.

Explore developments on newhomesforsale.co.uk to find your perfect London home today.

Article last updated 03/02/2026. All content and prices correct to the best of our knowledge at the time of publishing.