Peabody New Homes: Developer Profile

Peabody New Homes is part of the Peabody Group, one of London’s oldest housing associations, originally founded in 1862. The organisation has further grown to become one of the largest housing associations in the UK, developing thousands of new homes each year across London and the South East.

Peabody New Homes focuses on creating well-designed, high-quality affordable homes for sale, rent and Shared Ownership.

Where are Peabody New Homes based?

Peabody’s head office is located in central London, with regional development teams operating throughout Greater London, Kent, Essex and the Home Counties. The organisation works both independently and in partnership with local authorities, regeneration bodies and private developers to deliver mixed-tenure communities.

Peabody has become one of the UK’s largest housing associations, managing more than 100,000 homes and serving around 220,000 residents. The merger strengthened Peabody’s development capacity and commitment to affordable home ownership

What kind of homes do Peabody build?

Peabody New Homes delivers a broad range of properties, from stylish city apartments to family houses in suburban and regeneration areas. Many developments form part of major regeneration projects, transforming former industrial or underused urban land into thriving neighbourhoods.

Shared Ownership with Peabody

Shared Ownership is the focus of Peabody’s offer, providing an affordable route onto the property ladder for first-time buyers and key workers. You can buy a share of between 25% and 75% of a home and pay rent on the remaining portion, with the option to increase their share over time through a process known as Staircasing.

Peabody offers Shared Ownership homes across London and the South East, often located in prime regeneration areas with strong transport links. Developments such as Southmere in Thamesmead feature modern homes available through Shared Ownership, combining quality, location and value.

Community and placemaking

Beyond housing, Peabody places strong emphasis on placemaking and community development. Many of its neighbourhoods feature landscaped public spaces, play areas, cafés and local shops.

Peabody also invests in local community initiatives, supporting employment, education and wellbeing programmes for residents.

For example, at Southmere, residents enjoy amenities such as a concierge, residents’ lounge, co-working spaces, cinema and entertainment rooms, and access to Southmere Lake’s boat club. The area also benefits from the arts and community hub TACO!, which hosts exhibitions, workshops, children’s programmes, and a volunteer-run radio station.

Where are the current Peabody developments?

Peabody New Homes has a range of Shared Ownership and Private Sale developments throughout London and the Home Counties.

Here is a selection of Peabody’s current developments:

• Development name: Southmere
• Location: Thamesmead, SE2 9UH







Part of one of London’s largest regeneration projects, Southmere offers a collection of 1, 2 and 3 bedroom apartments next to Southmere lake and a new public square. Homes are available through Shared Ownership and private sale.



• Development name: The Verdean
• Location: Acton, W3







A collection of stylish 1 bedroom Shared Ownership apartments in Acton, The Verdean offers modern city living with private balconies, landscaped gardens and easy access to seven nearby stations. They are ideal for commuters seeking flats for sale in Acton.



• Development name: KEWB
• Location: Brentford, TW8







A collection of 1, 2 and 3-bedroom Shared Ownership apartments in Kew Bridge, KEWB offers modern riverside living with private balconies, access to nearby green spaces including Kew Gardens and excellent transport connections. Designed for first-time buyers, just moments from the Thames.




Upcoming Peabody developments

• Development name: Deptford Landings
• Location: Deptford, SE8







A collection of 1 and 2 bedroom Shared Ownership apartments launching in early 2026, Deptford Landings offers modern homes with private balconies, a central courtyard and Passivhaus energy-efficient design. Situated near the River Thames, with nearby parks and excellent transport links, the development combines sustainable city living with access to a vibrant local community.




Discover More Peabody Homes

Whether you’re a first-time buyer, a growing family or simply looking to put down roots in a well-connected London neighbourhood, Peabody New Homes offers a range of high-quality, affordable developments across the capital and beyond.