10 Bard Road in Kensington

Discover The Curve, a bold and beautifully considered residential development in the heart of North Kensington—where character, creativity, and cutting-edge sustainability come together in one extraordinary address.

Set between the elegance of Notting Hill and the energy of White City, The Curve offers a rare opportunity to own a home that’s as forward-thinking as it is full of personality. This isn't a standard new-build. Instead, existing buildings have been reimagined and repurposed to create distinctive, design-led residences that dramatically reduce environmental impact. By retaining and enhancing what’s already here, the development cuts embodied carbon and construction waste by 50–75%—all while delivering high-spec, modern homes full of warmth, light, and texture.

Each home at The Curve is unique, with layouts and features shaped by the building’s original form. Large industrial-style windows, exposed brickwork, and generous ceiling heights set the tone, while contemporary finishes and energy-efficient systems ensure comfort, style, and practicality. Every space is crafted to meet the needs of modern living while reflecting the building’s architectural soul.

Positioned on Bard Road, the development sits within one of West London’s most exciting and authentic neighbourhoods. North Kensington is known for its rare blend of leafy Victorian terraces and creative industrial heritage. The area is a vibrant hub for photographers, designers, and entrepreneurs—offering a true community feel with an edge of artistic energy. Bard Road stands apart from the polished streets of nearby Kensington and Notting Hill, instead offering a raw, honest character that resonates with those seeking something real and refined.

The location is second to none. To the east lies prestigious Notting Hill with its boutiques, galleries, and cafés; to the west, the evolving White City district—currently undergoing a transformative £8 billion regeneration. Already home to global names like L’Oréal, ITV, Net-a-Porter, and Soho House, White City is fast becoming one of London’s most dynamic commercial and cultural centres. With the expanded Westfield White City shopping centre, Imperial College’s state-of-the-art campus, and excellent transport links, everything you need is within easy reach.

Whether you're looking for a one-of-a-kind home or a future-facing investment, The Curve offers a unique proposition: inspired design, unbeatable location, and a genuine commitment to sustainability. It's a new way to live in West London—grounded in the past, built for the future.

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Please note: Computer generated images are for illustrative purposes only. Images may include optional upgrades at additional cost. Its purpose is to give a feel for the development, not an accurate description of each property. External materials, finishes, landscaping and the position of garages (where provided), may vary throughout the development. Properties may also be built handed (mirror image). Please ask for further details.

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